Free field guide for MSP leaders

The MSP Azure FinOps Service Line Playbook

A practical guide to turning Azure cost optimisation expertise into a service your MSP can position, deliver and renew without building an internal platform first. It is now in final production, and subscribers will receive it first on release.

Inside the playbook

Choose a clear service promise, scope and ideal client profile.
Package discovery, prioritisation and remediation into a repeatable monthly cadence.
Price the service without creating a percentage-of-spend conflict.
Run a two-tenant pilot and turn technical findings into client-facing proof.
Build the sales, delivery and renewal measures that keep the service line healthy.

The goal is a credible operating model: clear enough to sell, safe enough for engineers to deliver and measurable enough for clients to renew.